Retired 1990 James Avery sterling charm ring. Weight and measurements in pics, no issues. Avery believed that meaning is what makes life more beautiful and this concept continues to drive how we design jewelry to this day. In 2007, 53 years after he first founded the company, James Avery officially stepped down as CEO and passed the reins on to his sons, Chris and Paul. Averys mission was simple: to create jewelry with meaning both for himself. With a focus on creating straightforward designs and a core belief. Of integrity in all things, his jewelry became more than precious metals and >gemstones. Guests came to him with their stories their special mementos he could craft them into pieces they would wear with pride for a lifetime. From writing letters to greeting Customers, Mr. Avery prioritized developing lasting relationships with each person who connected with his designs.