Sz5 Retired James Avery 14k/Sterling cross ring. Avery founded his company in 1954, initially crafting jewelry in a two-car. Avery believed that meaning is what makes life more beautiful. And this concept continues to drive how we design jewelry to this day. 53 years after he first founded the company, James Avery officially stepped down. As CEO and passed the reins on to his sons, Chris and Paul. Mr. Was simple: to create jewelry with meaning-both for himself and others. Focus on creating straightforward designs and a core belief of integrity in all. Things, his jewelry became more than precious metals and gemstones. To him with their stories-their special moments-so he could craft them into. Pieces they would wear with pride for a lifetime. From writing letters to. Avery prioritized developing lasting relationships with. Each person who connected with his designs.